Advertisers and sales teams at Google need collaterals (pitch decks, sheets) to drive client conversations and deliver important reporting data. Producing these data heavy collateral takes over a quarter of their time that could be spent with clients to drive revenue. Our aim was to reduce this, acting as a force multiplier.

During my time in Ads UX, I focused on creating a more human experience for developers and advertisers to shorten user journeys, turning a complex data-heavy tool into a well-loved platform with assistive workflows. While I cannot share all of my work, here are some of my projects I was the lead designer on: